Professional Practice and Engagement Week 6

What is "free pitching" and how does it effect the industry as a whole? 

Free Pitching is a method some potential employers use to get free graphic design work. It consists of a company asking a graphic designer to pitch an idea to them without payment or contracts and the risk is that they may walk away and use your work without paying you. AGDA recommends that to avoid this, graphic designers ask employers to agree that all design work shown to them is confidential and owned by the graphic designer until a deal is struck. The agreement must be in written form to make it legally viable, a simple email will suffice.

Why is it important to have a code of ethics in the Graphic Design industry? 

It's important because it protects both the client and designer and nurtures an honest, fair avenue of work and communication between the two entities. It's also informative for both parties in proper business etiquette and the intricacies of fairness when dealing with clients or professionals.

What is the difference between a copyright and a trademark or patent? 

The three categories cover protection for different types of creative work.

Copyright is used as protection of authorship for creators of works including, but not limited to, literary, dramatic and artistic works published or not. 

Trademark is for words, names, symbols and to indicate the source of the products and differentiate them from others.

Patents are for new inventions and it is a grant of invention to the creator.

What measures do you need to take as a freelance designer to protect your creative output?

The main ways to protect your IP as a designer is through trademark, design registration and copyright. Trademarking, as stated before is important for designers when they are designing things like logos because it prevents other companies from creating symbols similar to yours, thus confusing the consumer. Design registration is important in circumstances where a designer creates a visual look for a tangible product, thus ensuring that your product is visually unique and can't be copied. Copyright is highly important, especially for 2D designers, as it provides cover for an authours expression of ideas, whether it be a concept for an album cover or a design for a flag. It's important to take these measures to make sure that all your hard work is protected.

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